Privacy Policy

Last Updated: December 2, 2025

Arcadenest Entertainment Ltd. ("we," "us," or "our") operates the website arcadenest.games (the "Website"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Website and play games on our platform.

We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) for users in the European Union and the UK.

1. Information We Collect

1.1 Information You Provide

When you use our Website or contact us, we may collect:

  • Contact information (name, email address, phone number) when you submit inquiries or feedback
  • Any information you provide in communications with our support team
  • Age verification confirmation (to ensure 18+ compliance)

1.2 Information Automatically Collected

When you visit our Website and play browser games or video games, we automatically collect:

  • Device information (browser type, operating system, device type)
  • Usage data (pages visited, games played, time spent, click patterns)
  • IP address and approximate geographic location
  • Cookies and similar tracking technologies (see our Cookies Policy)
  • Referral source (how you found our Website)

1.3 Information We Do NOT Collect

We do not collect or store:

  • Financial information or payment details (our games are free to play)
  • User accounts or login credentials (no registration required)
  • Social media profile information
  • Sensitive personal data such as health information

2. How We Use Your Information

We use collected information for the following purposes:

2.1 To Provide and Improve Our Services

  • Enable you to play games and access Website features
  • Improve user experience and optimize browser game performance
  • Develop new features and video games
  • Troubleshoot technical issues

2.2 To Communicate With You

  • Respond to your inquiries and support requests
  • Send important notices about our services
  • Provide customer support related to browser games and platform functionality

2.3 For Analytics and Research

  • Analyze how users interact with our browser games and video games
  • Understand user preferences and behavior patterns
  • Generate aggregate statistics about platform usage
  • Improve game recommendations and content curation

2.4 For Legal and Safety Purposes

  • Enforce our Terms of Use and other policies
  • Comply with legal obligations and regulatory requirements
  • Protect against fraud, abuse, and security threats
  • Verify age compliance (18+ requirement)

3. Legal Basis for Processing (GDPR)

For users in the EU/UK, we process your personal data based on the following legal grounds:

  • Legitimate Interests: To operate our Website, provide browser games, and improve our services
  • Consent: When you accept cookies or provide optional information
  • Legal Obligation: To comply with applicable laws and age verification requirements
  • Contract Performance: To provide the services you request when you play games on our platform

4. Data Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We may share data with trusted third-party service providers who help us operate our Website:

  • Web hosting and infrastructure providers
  • Analytics services (e.g., Google Analytics)
  • Customer support tools
  • Content delivery networks (CDNs) for game delivery

These providers are contractually bound to protect your data and use it only for specified purposes.

4.2 Legal Requirements

We may disclose information when required by law or to:

  • Comply with legal processes, court orders, or government requests
  • Enforce our Terms of Use and other agreements
  • Protect the rights, property, or safety of Arcadenest, our users, or others
  • Detect, prevent, or address fraud, security, or technical issues

4.3 Business Transfers

If Arcadenest is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

4.4 Aggregate Information

We may share aggregated, non-personally identifiable information about how users play games and use our platform for research, marketing, or partnership purposes.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Usage data and analytics: Typically retained for 24-36 months
  • Contact form submissions: Retained for up to 3 years after resolution
  • Cookies: Retention periods vary (see our Cookies Policy)
  • Age verification records: Retained as required by law

When data is no longer needed, we securely delete or anonymize it.

6. Your Rights (GDPR & Data Protection)

If you are located in the EU, UK, or other regions with data protection laws, you have the following rights:

6.1 Right to Access

You can request a copy of the personal data we hold about you.

6.2 Right to Rectification

You can ask us to correct inaccurate or incomplete personal data.

6.3 Right to Erasure ("Right to Be Forgotten")

You can request deletion of your personal data in certain circumstances.

6.4 Right to Restrict Processing

You can request that we limit how we use your data.

6.5 Right to Data Portability

You can request your data in a structured, machine-readable format.

6.6 Right to Object

You can object to processing based on legitimate interests or for marketing purposes.

6.7 Right to Withdraw Consent

Where we rely on consent, you can withdraw it at any time (e.g., cookie preferences).

6.8 Right to Lodge a Complaint

You have the right to file a complaint with your local data protection authority if you believe we have violated your privacy rights.

To exercise these rights, please contact us at:

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

  • SSL/TLS encryption for data transmission
  • Secure servers with restricted access
  • Regular security audits and updates
  • Employee training on data protection
  • Access controls and authentication protocols

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. International Data Transfers

Arcadenest is based in the United Kingdom. If you access our Website from outside the UK, your information may be transferred to, stored, and processed in the UK or other countries where our service providers operate.

For EU users, we ensure appropriate safeguards are in place for international transfers, including:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequacy decisions recognizing equivalent data protection standards
  • Other legally approved transfer mechanisms

9. Children's Privacy

Our Website is strictly for users aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected data from a minor, please contact us immediately at privacy@arcadenest.games, and we will promptly delete such information.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience when you play games on our platform. For detailed information about our use of cookies, please see our Cookies Policy.

11. Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a new "Last Updated" date.

If we make material changes that significantly affect your rights, we will provide prominent notice on our Website or contact you directly (if we have your contact information).

Your continued use of the Website after changes to this Privacy Policy constitutes your acceptance of the updated terms.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Arcadenest Entertainment Ltd.
Data Protection Officer
123 Gaming Street
London, UK
W1A 1AA

Email: privacy@arcadenest.games
Phone: +44 20 1234 5678

We will respond to your inquiry within 30 days, or as required by applicable law.